Goldmine Qualitative Research - focus groups, in-depth interviews and consumer insight

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We have worked across many methodologies and are always expanding our techniques and methodologies. The goal is to match the best methodology to your research objectives – there are times when focus groups are wonderful, and other times when a different approach – or even a mixed methodology – will get us what we need to learn.

We have worked extensively with:

  • Focus groups
  • In-depth interviews
  • Usability research
  • Online research
  • Mobile research
  • In-home interviews/ethnography
  • On-site research
  • Shop-alongs/drive-alongs