why Goldmine?

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Goldmine Qualitative Research - focus groups, in-depth interviews and consumer insight

  • Unique interviewing techniques developed through extensive training with psychologists and psychoanalysts, which yield real consumer insights.
  • Deep understanding of consumers from years of working closely with them, continuing to learn about their attitudes, feelings and behavior on an ongoing basis.
  • Keen focus on the business challenge and solution at all times, never losing sight of where the team needs to go.