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Goldmine Qualitative Research - focus groups, in-depth interviews and consumer insight

I highly recommend Katie for qualitative research.  You would be hard pressed to find anyone who is as focused, creative, thoughtful, observant, and sharp as she is.  Her skill for both putting respondents and clients at ease and getting to the heart of often complex research issues is superb.  Moreover, she is an excellent analyst and writer, providing compelling insights that are always spot on. 


And on top of all that, she is a lot of fun to work with!

Laura Finkelstein

VP, Sensanalysis

What clients are saying

I can confidently say that Katie Guillory is the best of the best when it comes to qualitative research professionals. As a qual researcher, Katie is top notch - I have never once had to question whether or not she understands my needs and am always impressed by her dedication and devotion to each project, regardless of the topic or scope of work. Her rapport with respondents is unmatched, and her ability to quickly synthesize findings always enhances the research. To this end, I have watched her uncover many insights that have informed, optimized and ultimately enhanced the direction of a project.


To put it simply, Katie is reliable, smart and fun, which makes working with her not only easy, but delightful.


Sheri Klein
VP, Research, Planning and Evaluation
The Ad Council