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Goldmine Qualitative Research - focus groups, in-depth interviews and consumer insight

METHODOLOGIES WE EMPLOY


We have worked across many methodologies and are always expanding our techniques and methodologies. The goal is to match the best methodology to your research objectives – there are times when focus groups are wonderful, and other times when a different approach – or even a mixed methodology – will get us what we need to learn.


We have worked extensively with:

  • Focus groups
  • In-depth interviews
  • Usability research
  • Online research
  • Mobile research
  • In-home interviews/ethnography
  • On-site research
  • Shop-alongs/drive-alongs